It's not only expertise, we have passion and determination to make it happen!

Our team is made of experienced professionals from companies such as Microsoft, AOL, Netscape, WebEx and others. We also count with AWESOME experts in nutrition, fitness and behavioral sciences in our staff and board.

Chief Executive Officer | Soraya Bittencourt

Former Executive at Microsoft and Time Warner, Soraya has more than 25 years of leadership in the software field. She was the original creator of Microsoft Expedia and launched the first telecommunications satellite in Latin America.

Visit her personal site at: sorayabittencourt.com

Chief Engineer | Rajalakshmi Subramanian

Chitra, Rajalakshmi's nickname, experienced software developer for over 10 years, has been a key asset of our team. Graduated from SRC College in Trichy, India she worked at AOL, Netscape, Obongo and Price WaterHouse. Always creative and pragmatic, her continued contribution helped Nutrihand achieve an infrastructure flexibility unseen before.

Her expertise in server and database technologies has contributed for partner acquisition, globalization and scalability of our platform.

Advisory Board

Dr. Susan Mitchell, PhD, RD, LD/N, FADA

Family Circle calls her "their go-to nutrition girl who understands the belief that healthy food should taste good."

Thousands of faithful listeners tune in to hear Dr. Mitchell's podcast on WDBO.com, her radio segments on Orlando's AM580 WDBO News-Talk radio and read her blog. 15-year radio veteran and known for her smart, sassy straight talk about food and fitness, Dr. Mitchell helps you navigate through the hype of conflicting nutrition information.

An award-winning licensed nutritionist, registered dietitian and Fellow of the American Dietetic Association. Dr. Mitchell earned her Ph.D. from The University of Tennessee and is the co-author of three books: Fat is Not Your Fate, I'd Kill for a Cookie and Eat to Stay Young.

Susan Burke-March

Susan Burke March is a registered and licensed dietitian, located in Flagler Beach, in Northeast Florida.  She has advanced training in weight management and diabetes, uses Nutrihand technology to offer traditional face-to-face nutritional counseling and weight coaching enhanced with Internet and Phone meetings.

Susan formaly worked at e-Diets and her expertise with nutrition counseling and technology are a great asset for our company.  She brings her nutrition and lifestyle change expertise to our online or print publications, as well as is a frequent guest of conferences we attend.

She recently release her new book "Making Weight Control Second Nature: Living Thin Naturally" Mansion Grove House, publisher, 2009.

Warren Honeycutt

Warren Honeycutt is an expert in Fitness and Nutrition, who loves helping both men and women reach their fitness goals.

Warren’s career and achievements are a reflection of this simple truth, including:

• America’s only Masters Heavyweight to reach the National Physique Committee’s Nationals Finals for 5 consecutive years (2003-2007).
• Promoted to Black Belt (2nd in the world) by Bill “Superfoot” Wallace, PKA’s Undefeated Middleweight Champion of the World.
• Set World’s Record with famed Prentice-Hall author Mr. Willie Gayle, who mentored the likes of such noted trainers and speakers as, Zig Ziglar, Lee Dubois, and Tom Hopkins.
• Founder and President of Timetech, Inc., a brokerage firm which he took from startup to over $60,000,000 in annual sales in less than 5 years.